Switch The Scene
Client: Nintendo Switch
Insight: People usually play video games at home/indoors, sitting down at their desks, on couches, or lying down in bed.
Big idea sentence: Explore the different places to play Switch.
OUTDOOR
A subway train cart is transformed to look like a Switch. The opening doors of the subway cart will look like the controller. The seats have two different colorings, representing the two switch colors. The floor is a virtual screen that plays a video of Mario Kart with the characters driving around.
SOCIAL MEDIA
#NintendoSwitchWildContest: Nintendo’s Instagram encourages people to take pictures of their Nintendo Switch in various outdoor locations, such as on a mountain, at the beach, or on a camping trip. New games will be given to users who take a picture of their Switch in the most interesting location.
