EXODUS
Problem: Addressing the widespread issue of vaping among teenagers and young adults on a national scale.
Big Idea: Breathe Easy is a company that we’ve created to help people begin the process of quitting vaping. Our product, Exodus is a new piece of adaptable technology that fits on any vape device, limiting the amount of puffs one can take in a day from 30-50 puffs. Each week the amount of puffs you can take is lowered based on your milestones, slowly weaning you off the device.
Additional Credit: Art Directors: Jamie Kim, Sarah Peters, Monica Villatoro, Copy Writer: Kyrie Castro
